Access Development CEO Larry Maxfield a Finalist for Entrepreneur of the Year
BufferEarlier this month, I got to be involved with a special honor relating to Access Development and our founder/CEO Larry Maxfield: finalist interviews for Ernst & Young’s Entrepreneur of the...
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Big Savings Are Back; Are Your Customers Getting Them?
BufferOn an earlier post to this blog, Brandon Carter asks “Do Your Customers Know How Much They Love You?” Whether they do or not, a recent report by MediaPost News makes one point clear. Your...
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Consumers: Don’t Make Us Work For Rewards
BufferMintel recently published the results of a survey on the benefits of instant redemption in reward and loyalty programs. The results emphasized the convenience, ease, and customer preference of...
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Are You Active in Your Own Loyalty Program?
BufferOur own Kelly Passey resurrected his blog, and his most recent post addresses a topic we discuss often at Access – far too many executives aren’t active in their own loyalty programs. His post is...
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Everything You Need to Know About Merchant Funded Rewards
BufferMerchant funded rewards are an emerging force in the rewards and loyalty arena. Sorting out the best practices and providers that work for each program can be a bit daunting. This infographic,...
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Micro-Redemptions for Loyalty and Lower Costs: Introducing PowerDeals by Access
BufferAccess hit another big milestone last week when we debuted PowerDeals, a micro-redemption engine built to encourage loyalty while lowering costs for points programs. We were honored to introduce...
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50 Ways Companies Use Access (1-10)
BufferAs a company that often serves as the “silent partner” for our clients, Access is somewhat of a mystery to people we don’t work with. It’d be so much easier to be able to say “We make computers,”...
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Breakage Bad: When a Loyalty Program Stops Being a Loyalty Program
Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the long-term outlook for these types of...
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